See The Difference is the ultimate benefit to being a member of PPA! Customers don't always understand the difference a Professional Photographer can make, until it's too late. That's why PPA created the See The Difference campaign. Photographers looking to convey the difference between a professional and an amateur can use any of several tools created just for PPA members.
These FREE marketing tools provide PPA photographers with shareable videos, side-by-side comparisons, logos, brochures, quizzes and so many other resources to help clients "see the difference." One tool we've found increasingly helpful is the Find-A-Photographer resource. Potential clients can find the right photographer for their needs by searching through our handy database of PPA member photographers. Make sure you update your MyPPA profile, so you too, can have a presence in your area. You can find more details about the Find-A-Photographer resource here.
The See The Difference resources can change how your clients view your business. So, be sure to take full advantage of all the See The Difference resources available to you, for FREE, as a PPA member.
Be proud of being a pro. Help spread the word to consumers, and start using your See The Difference marketing tools on your website and in your studio today!