You've got impeccable photography skills and you work hard, so you aren't really sure why your business isn't as profitable as you would like it to be. Have you considered joining PPA's Business Challenge?
The Business Challenge is free to PPA members and provides photographers with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.
"PPA's business advice is based on years of experience and successful business mentoring," said Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person."
We know that the definition of success differs from person to person. This is why the Business Challenge is designed to help you work on your personalized success path.
"PPA's Business Challenge has already helped me increase our sales averages a little, which is encouraging," said Wes Roberts, one of the participants. "It's helping me see the direction to get to my goals, which is awesome!"
The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about wanting to take their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring.
New Business Challenge groups begin every quarter. Sign up today at PPA.com/Challenge to enroll in the next Challenge Group, which begins on February 1st, 2018. Remember, the Business Challenge is free to PPA members. Not a member? Join PPA today!
Mayo Lawal is a Marketing and Communications Intern at Professional Photographers of America (PPA).