Benefits / Resources / Articles
May 21, 2020

Put Your Business Ahead of the Competition with this Month’s Business and Photography Webinars!

In It Together: Creating Powerful Connections

Friday, May 15, 2020 • 2:00pm - 2:30pm ET

To stand out in the photography industry, Tim Walden emphasizes the importance of establishing meaningful connections with your clients. In this edition of In It Together Live, Walden shares actionable tips and advice to help you make the most of this uncertain time. By stepping back, assessing your current strategies, and seeing where you can improve; there are ways to set yourself up for success, even if you aren’t able to jump right back into business as usual. You can now watch this full session at your convenience (it is currently available both in our Facebook library and on IGTV) and learn more about mastering the art of creating authentic experiences and building lasting connections with your clients.  

On top of sharing insights on creating powerful connections, Walden is also a huge enthusiast of the PRINT movement. If you want to learn about the importance of offering printed photography products, check out his past videos from Imaging USA!


In It Together: Taking Control of Your Business

Monday, May 18, 2020 • 2:00pm - 2:30pm ET

In this session, Kim Hartz is going to give you a new perspective on how to approach your business. Contrary to typical business approaches, Hartz had to form her business by looking at what she didn’t want in her life. By doing so, she was able to build a brand that perfectly fit into her lifestyle.

 As an entrepreneur, it’s vital that you know what you want, so you can make decisions that will benefit your brand. Being intentional in your work will help you create boundaries within your business and exceed client expectations because you will know exactly what you want to do to get to your business goal. 

You can now watch this full session at your convenience (it is currently available both in our Facebook library and on IGTV).


Optimize your LinkedIn Business Page

Wednesday, May 20, 2020 • 2:00pm - 2:30pm ET

When prospective customers are looking to hire a professional photographer, they’re most likely going to check out photographers’ work on social media. That’s why it’s so important to have all your platforms be true representations of your brand’s image.  In this episode of PPAedu Live, Donna Serdula is going to teach you how to optimize your Linkedin business page with cohesive images, up to date logos, educational articles and links to your website to help drive traffic. 

As an expert in LinkedIn profile optimization, Serdula will share her tips and tricks to enhance your page and improve your SEO. By the end of this session, you’ll have new insight into how to maximize your Linked In business page and give it a professional appearance that truly represents you and your brand. Do yourself a favor and watch this video in our Facebook library and on IGTV!


How to File for PPP Loan Forgiveness With No Employees

Thursday, May 21, 2020 • 12:00pm - 1:00pm ET

If you’re worried about how to apply for the Paycheck Protection Program (PPP) Loan Forgiveness Application, then this is the webinar for you. In this video,  PPA’s CFO Scott Kurkian will walk you through a step-by-step tutorial of thePPP Loan Forgiveness Application.If you’re a small business you can finally apply for 100% loan forgiveness. Even if you don’t have any employees in your business other than you as the owner, the application (which includes forms and instructions) is simple and  easy to follow!

Disclaimer: This webinar is for sole proprietors, LLCs, and single-owner S-Corporations with no employees other than yourself. If you have employees other than yourself, the application process is a little more complicated, BUT don’t worry PPA will be hosting a webinar next week to cover that topic. 


Using PPA’s See the Difference Marketing Campaign

Thursday, May 21, 2020 • 1:00pm - 2:00pm ET

It’s no secret that PPA has the tools that you need to succeed. In this webinar, we’ll be touching on the member tools that can set your client interactions up for success. Not only will they show your clients how prepared you are, but they can also show the difference a professional photographer can make. 

Don’t miss out on this opportunity to better yourself! 


How the Wedding Degree Will Improve Your Business

Thursday, May 21, 2020 • 2:00pm - 3:00pm ET

In this webinar with Jamie Hayes, we will be discussing how Hayes was able to elevate his career by entering his wedding images into IPC. After having his clients look at his results and awards from the competition, he was able to promote himself as a professional photographer. 

Tune into this special to get the inside scoop into how a wedding degree can change your business for the better. To learn even more about this degree, head over to The New Wedding Degree: Entering Client Work with Rich Newell and Booray Perry.


New Features in Photoshop – What You Need to Know!

Thursday, May 28, 2020 • 2:00pm - 3:00pm ET

Brace yourself for a 60-minute powerhouse of a webinar from Adobe's Digital Imaging Evangelist, Julieanne Kost where she explains her favorite New Photoshop features and enhancements for photographers. This session will also cover Photoshop’s new selection tools, Content-Aware technologies, and Transform and Warp controls. You’ll even get to learn her top 10 new shortcuts for working with Layers among other invaluable skills. 

Make sure to watch this webinar so that you can upgrade your Photoshop skills! 

Even if you can’t attend these live sessions, you can always replay them! On top of these resourceful videos, we also offer a ton of educational videos on our PPAEdu platform. Create a free account today to unlock the photography knowledge to set yourself apart from the rest from now until May 31!