After a nearly 15-year hiatus in the photo business, Travis Gadsby, CPP, and wife jumped back into the senior portrait business. Boy, did they have a lot to learn. Clients' service expectations had changed, the buying mentality had changed, and the senior mindset had changed. They dug deep into the marketplace to work out how to adapt and flourish in this thriving specialty.
Read about the 9 lessons they learned from their studio retooling in "What You Didn't Know You Didn't Know About Senior Portraits" on the beautifully redesigned.