5 Trends in Photography That Will Help Sales in 2018
Trends in photography styles, treatments, and photo editing can shift and change as fast as the wind blows. What is hot, exciting, and in demand one day might be considered out of style and dated in no time at all. Social media and high-speed internet feed the speed at which trends shift, and the fickle tastes of the public at large make keeping up with what people want to see a challenge for professional photographers.
Getting a leg up on what is new and on the rise can give your photo business an edge, whether you predominantly do weddings and portraits, or you work in the fashion industry. Even photojournalism and artistic photography are driven by what people want to see in front of them. We will cover 5 trends that are on the rise when it comes to photography styles, edits, treatments, and equipment, to help you stay ahead of the curve.
Media Soup (stay with us!)
Technology and the use of various digital devices have fundamentally changed the way photography is consumed… and how clients expect to get it. Even how photography is viewed, displayed, and enjoyed has changed because of today's technology. It continues to drive change in the industry, and as photographers, we need to embrace technology, or it could cost us dearly. Mixing media has become a trend that the public loves, and wants to see more of.
From weddings to high fashion, creating movement, adding video, and including music to create emotional responses have gotten an amazing response from the public. Slow motion, coupled with visual impactful still images, has become an effective advertising tool for some top fashion designers, and video has, for a long time, been part of the wedding scene. In sports photography, and even travel photos, adding movement to a slide show can make photos even more engaging to meet client demands.
Remember a few years back, when everyone seemed to be demanding photos that were predominantly grayscale with one item, or area, a vivid color to make it pop out and be eye-catching? Editing of colors and photo treatments have been something clients have loved for years, but knowing what is currently trending, and what is “so five years ago,” can make or break you. In the coming year, extreme colors that are eye-catching and make photos stand out is what people are looking for.
When scrolling through an Instagram feed, or another photo-rich website, people are reacting to, and sharing, photos that are vivid and saturated. Not just extreme ethereal colors, but starker blacks and whites with fewer grays, making the grayscale photos more emotional and raw. In the past, people seemed to have been drawn to more muted tones, or they have chosen to add an LXC saturation. That romantic look has given way to something more fantastical. Vivid colors, drastic in their differences, are making a statement. This is what customers are leaning towards in the coming year. 2018 is a year of having fun with colors, and make your images pop!
In the Eye of the Beholder
People tend to be drawn to the fantastic, and they are even more obsessed if they can't quite figure out how something is done. Sleight of hand or optical illusions continue to fascinate people of all ages and walks of life. Trick photography and creative editing are also things that are trending huge for 2018.Things like levitation photos and force perspective are drawing people in, but our creativity is only determined by our imagination.
The more fantastic and impossible the photo seems, the more people are interested and want to share it with everyone, and best of all, get their own. So, 2018 is a year to get creative, play with our ideas, both during a shoot, and in the editing process.
Birds Eye View
Again, technology has come along and changed the way we do things. One of the things that is beginning to be embraced by our industry, is drone photography. Drones have been used in sporting events and news media photos for years, but they are starting to make their mark in the wedding and high fashion scene. People seem to be fascinated with seeing things from a whole new perspective and vantage point. Looking down on things to see it's entire beauty, and being able to take things in from a higher angle is opening peoples' eyes to an entirely new world. It opens up exciting new challenges for us, as photographers, to be able to get higher perspectives, without a ladder. In 2018 look to see photos from drones popping up in all areas of photography.
Big Things Come in Little Packages
Hand in hand with drone photography, photographic equipment has had to shrink to meet these demands, and photo technology has answered that demand in amazing ways. Drones require lighter cameras in order to be able to get off the ground. We don't want to sacrifice the quality of the images, in order to accommodate the need for lighter and smaller equipment. As professional photographers, we all want to have the best equipment, and we, as with many people, often get stuck in the mindset that bigger means better. That no longer needs to be the case. Imagine if you will, a time when going to a shoot doesn't mean lugging around bags of heavy photographic equipment. With this smaller and more powerful equipment, there is another thing to keep in mind. The demand for prints is also a hot selling point for photographers. Whether it be artistic, or portrait prints, small prints, or large, clients are spending their money for photographic prints to decorate their home or office. In addition to on-location fees and sitting fees, it is a good way for photographers to make more money.
There is no doubt that yet another whole new set of trends and customer demands will crop up in just a matter of months. For now, these are some trends that you can count on to make your customers happy, increase sales, and boost word of mouth advertisement, which is the most effective way to get your business growing! Another way to keep ahead of the trends, and find out what is driving sales, is to network with other professionals to brainstorm, discuss projects, or just get advice. Professional Photographers of America, aka PPA, is the only place where working photographers can safely do that all day, every day online and offline alike. The best way to take advantage of all PPA has to offer is by becoming a member. A resource like PPA can be as invaluable as a crystal ball for keeping ahead of upcoming trends that drive photo sales. This is why more than 30,000 photographers are already part of this business-minded, photographers-only, nonprofit association. Consider joining or read more at PPA.com!