5 Tips for Pricing Your Work, Changes to Facebook Marketing, the Commercial Benefit of Passion Projects: Our Top Blog Posts for October 23-27
As we head into the weekend, take a minute to enjoy our favorite photography blog posts from around the web!
VALUE: The PRINT Movement is all about touting the value of printing photographs made by professional photographers, so this post by Illuminating Creativity is the perfect complement to that effort... and provides six reasons why every photographer should get on board.
BUSINESS: If you are a professional photographer, you are a business owner, and as such you need to protect your work, and also ensure your clients are getting what they need. We all know that the first rule of thumb for protecting your work is have a contract (have it signed), but this PPA Today post outlines nine additional excellent rules of thumb!
MARKETING: This article by DIY Photography starts hard and keeps the cold, hard truths coming - including the fact that Facebook is testing out a much more stringent "pay to play" model for any business owner with a Facebook Page. This model, which coincides with their new Explore feature, would require Pages to sponsor posts in order for its followers to see them; if these changes stick, organic reach may very well be a thing of the past.
INSPIRATION: Imaging USA speaker Lisa Saad's personal project "Anonymous Man" began when the death of her mother and other personal disappointments left her feeling depressed and depleted. The series ended up helping her re-connect with photography, and changed the direction of her commercial photography business. Read about it on Professional Photographer magazine.
DIY: If you're a fan of thrifty DIY photo projects, watch this COOPH video on PetaPixel for creative hacks you can try with a camera and a sheet of cardboard, from creating a lightbox to a DIY macro lens!
GROWTH: Renowned fashion photographer Lindsay Adler kicks off Adobe's new YouTube series with an in-depth look at how her photographic style and prowess have evolved over the years. Watch the video and read her interview at DPReview!
DRONE NEWS: New York has taken the first big step in advancing its drone corridor. The corridor will allow drone pilots the opportunity to develop traffic management systems and further safety and performance testing. Read this post on PPA Today to learn more about what this means.
THE © MARK MATTERS: Photographers, it's important to know that you still have a valid copyright claim and ability to submit a DMCA, even if the infringer links back to your website, as long as your photo has the copyright meta data that is necessary. This puts the infringer on notice and they can no longer claim ignorance. Learn more in this post from Photo Attorney.
MONEY: Whether you are just starting out or you have been shooting for years, pricing is always top of mind. If you've felt apprehensive about your prices, check out this post from Fstoppers so that you can give quotes with confidence, knowing that if a client says no, it simply means that you are not the right photographer for them!
BEST PRACTICE: Switching to in-person sales can offer a big boost to your photography business... but it's very important that you avoid these three common pitfalls, explained by Professional Photographer magazine.
There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.
Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.