5 Reasons You Should Start Advertising Your Photography Business through Facebook
As a photographer, your main job is creating images that make your clients happy. However, if you don't have clients, how can you do your main job? Check out Marketing 101 for Photographers to learn some basics. But for an easy, go-to strategy, Facebook is where it's at. Here are 5 reasons why you should start advertising on Facebook right now!
1. It's Cheap and You Can Cap Your Spending
If you don't have a high budget or a next to nothing budget, Facebook allows for low-cost ad buys. You could spend as little as $1 a day, or go as high as you want. This is great for starting out your advertising, as you can test to see what works and for how much.
2. Reach an Audience Actively Looking for Photography
With Facebook, you can pick and choose the type of audience you want to reach. You can target local clients, set ads with keywords like "portrait photography" or "wedding photography," choose demographics, and so much more. The advertising is set up so that you can reach the perfect audience for your specialty.
3. You Can Customize Your Advertising Campaigns
Facebook allows you to make your ad campaign do the most for you. You can change your campaign objective, as in are you looking for site traffic or engagement with your Facebook posts? You can change up the amount you want to bid on your advertising. So if you started cheap, you're feeling more confident, and now you want to add more, then you can just add more! And these ads can also be optimized so that they are more likely to be seen by your target audience.
4. The Tools to Set Up Ads Are Actually Easy to Use
If you've never created an advertisement in your life, Facebook has a very intuitive platform. (For a little more help you can always check their FAQs.) It's easy to navigate, and you can always change things should you decide that you chose the wrong target, campaign, or design.
5. You'll Get Quick results
Analytics come free with your advertisement. You can quickly see how many views, clicks, likes, etc. that your ad receives. And again, if you're not seeing the results you want, it's very easy to change up what you're doing and test a new strategy.
Traffic and engagement from your Facebook advertisements will help to make you Be More Visible- which, in the long run, will help you to Be More Profitable. With all the reasons above, it's hard to figure out why you wouldn't use Facebook as part of your marketing strategy.
If you are looking for more ways and resources to help with marketing and advertising for your photography business, check out PPA's See The Difference® campaign. If you're not yet a member of PPA, find out more about how you can take advantage of all of the member benefits and join PPA today!
About the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.