Benefits / Resources / Articles
October 05, 2018

4 Steps to Creating a Professional New Email Signature

Email SignatureWe all know that branding can play a significant part in a business’s success, and many small business owners spend time building a brand that is consistent, clean, and professional. Since email is one of the most frequently-used ways to stay in touch with your clients, be sure to take advantage of the opportunity to present your business effectively by:

  • Having a professional email address
  • Taking time to craft a well-written subject line and copy
  • And making the most of your email signature

This article on Fstoppers shows you step-by-step how to create an HTML signature, which can include your contact information, links to your website and social media, and even your headshot or logo. The best part is that all of this is possible without drastically increasing the size of your email (which generally increases the chance that your email gets flagged by the spam folder).

As you make your email signature, keep this in mind: the goal not about making a gigantic, ungainly email signature, with everything including the kitchen sink linked within it. The goal is to make a signature that presents your business well and makes it easy for clients to connect to your best work. Now, that’s an effective email signature!

Check out the full steps in this article on Fstoppers. Join PPA to get tons of support for your photography business and to read more photography articles!