Running a pet photography business can be a challenge, but with the right marketing strategy, it's a cinch. Make good use of any downtime by designing a marketing plan and executing various promotional activities. Here are some simple marketing tactics you can use to promote your pet photography business:

Create Content for New Pet Owners

New pet parents are great prospects, and many of them seek out information on all things pet-related online.

You can boost your website’s local SEO by posting keyword-rich content to attract new pet owners. Share relevant and exciting information to build brand awareness and foster relationships with your audience. Include location-specific content to attract a local audience most likely to engage with your service. You might post articles about locally crafted dog products, the latest trends in flea protection, or even light-hearted personal stories about your relationship with your pets.

Don’t forget to implement a lead capture mechanism on your site, so you can build your email list and continue marketing to these visitors. This will help you cultivate trust with potential clients and stay top-of-mind.

Boost Your Social Media Presence

As more people look for information and recommendations on social media, you need to meet your audience on their level. Besides completing your social media profiles, you should also research relevant hashtags to get your posts seen by high-quality prospects.

Joining groups for pet owners (e.g., on Facebook)  is another convenient way to connect with potential clients. Don't be overly promotional when you interact with people on these platforms. Focus on having conversations and contributing valuable information to build trust and credibility with your audience.

You can also enhance your online presence within the local community using sites such as Nextdoor or Meetup. Share your expertise on these sites, and you just might become known as your city’s go-to expert on pet photography.   

Build Strategic Alliances with Other Businesses

Take this opportunity to connect with other local businesses that serve pet owners and create synergistic relationships or offer complementary services.

For example, you can co-promote a grooming and pet photography package with a local pet grooming service or write a guest post on how to prepare for a pet photography session for a pet supply store’s website.

These collaborative efforts will help you develop win-win relationships and allow you to tap into your partners’ customer base (and vice versa). This approach enables you to reach a larger pool of high-quality prospects and promote your business.

Final Thoughts

A well-designed marketing plan and consistent outreach strategy are the keys to reaching a larger audience, staying top-of-mind, and successfully promoting your pet photography business.

Check out PPA’s wide range of educational materials for photographers and consumer research reports to help you promote your photography business more effectively.