PPA's award winning monthly magazine, Professional Photographer is full of valuable reporting, tips and techniques to instruct and inspire. We've provided a selection of outstanding articles that are focused on the business of photography.
Studio Management Services mentors and staff are frequent contributors in the monthly Profit Center section including the column, Ask the Experts. Read about successful studios who have worked with SMS, who share their stories and explain How We Did It.
Just two years after their business posted a 12-month loss, Jamie and Todd Reichman were able to pay salaries to themselves and their one employee, and finance a $33,000
studio renovation solely with their 2008 net profits.
Professional Photographer, May 2009 Download the article [PDF]
Jeff and Carolle Dachowski had plenty of business but never enough time. After revising their accounting and operating methods, they were able to hire two new employees, delegate work, and simplify their lives.
Professional Photographer, June 2009 Download the article [PDF]
http://www.ppmag.com/profit-center/business.php
How you can make more money
PPA's groundbreaking financial survey can be your guide.
9 elements of a business plan
The purpose of a business plan is to provide structure for your business.
Turning It Around
3 stories of newfound efficiency and expansion
The Road to Wellness
5 photographers who overhauled their studios and hit paydirt
Power profit!
Up your mark-up value and increase your bottom line instantly
Cash is king
The 10 cash flow rules you can't afford to ignore
http://www.ppmag.com/profit-center/marketing.php
Find your it, then own it
Don't be all things to all people. If you try to be a jack-of-all-trades; you'll end up a master of none. Define your sustainable competitive advantage and give it a great tagline.
The power of presents
Shower your clients with smart holiday gifts
The Price of Image
How to establish a high-end niche, image, and prices to match
The wrap of luxury
Mink wrap, not shrink wrap
Brand new day
Marketing ace Sarah Petty on the importance of a strong identity
http://www.ppmag.com/profit-center/sales.php
You're worth it!
Pricing the commercial assignment
Pricing Portrait & Wedding Photography, part 1
Pricing Portrait & Wedding Photography, part 2
Pricing Portrait & Wedding Photography, part 3
Pricing considerations for portrait and wedding photographers. We price a typical wedding package through manual calculations as well as through the use of time-saving computer software.
There's an extensive archive of articles on business, finance, taxes, marketing, and more.
Business Articles
http://www.ppa.com/articles/search.php?search_terms=&category=6&sort_by=new-old&search=Search
Finance Articles (debt, taxes, corporations)
http://www.ppa.com/articles/search.php?search_terms=&category=15&sort_by=new-old&search=Search
Marketing Articles
http://www.ppa.com/articles/search.php?search_terms=&category=6&sort_by=new-old&search=Search
Professional Photographers of America
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