:: Features Articles ::
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  • PPA's Online Resources

    PPA's new, online Resources section is like a toolbox that is spilling over. We've compiled articles, pdfs, contracts, and forms to help you in your photographic business needs. Remember, your Basic Web site access will allow you to see a select few of these resources, but you must be a PPA member for full access.

    We're in the process of adding more and more pieces to these Resources, so keep checking back. And if you don't see something you need, just let us know!

  • For the Health of Your Business...

    PPA's Vital Signs, an e-mail that delivers business information to help photographers survive and thrive, will be posted here in the Resources section (Vital Signs category, of course). Take a peek at Vital Signs' "Copywriting is Key" article, sent August 28, 2008:

    "As a photographer, your job is capturing images. But as a business owner, your most important job is capturing new clients. No matter how great a photographer you are, images alone aren’t enough to succeed in this highly competitive market...Without words that captivate, compel, convey a sense of urgency, and convince the reader to take action, your marketing materials—with all their wonderful images—are useless. "

    PPA Members, read more here.

     

  • Forms and Contracts and More...Oh My!

    This is the place you need to be to find all the sample contracts and legal forms that were posted in the old Members-Only Download section. Still exclusive member-only documents, we've made it easier than ever for you to find them!

    Just look for the resources categorized under Contracts & Forms.

    And don't forget that these are sample documents only. You should have your final legal forms and contracts reviewed by a local attorney.

  • Education Delivered to Your Desktop

    Looking for more information about PPA's Webinars? You can plan to watch an upcoming live Webinar, check out our free, member-only Webinars, or watch an archived Webinar at your own convenience!

    We know that it's often hard to get away from the studio...even for essential business education. PPA Webinars can be your alternative education source!

    Look up the upcoming and archived Webinars here.

:: Newest Resources

Tune Up Your Website: 5 pillars of a successful website

Today, your website is arguably the most important part of your sales and marketing strategy. If you don't already think of your website that way, then it might be time for an upgrade.

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Vital Signs: Protect Yourself with the Indemnification Trust

If you find yourself in a situation with a client where your wallet and, more importantly, your reputation are on the line, then this is where PPA's Indemnification Trust program can step in to help. Just pick up the phone and request the assistance of an attorney experienced at talking photographers through a variety of client complaints. 

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Bulletproof Your Backups for the New Year & Beyond

It's almost February and the New Year's resolutions you promised yourself are already fading into the background of daily life. But don't worry, we still have one resolution that's never too late to accomplish: backing up your hard drive. Although it's one of those tasks that rates somewhere between flossing your teeth and checking the air in your tires, it's a necessity that can cause great regret if not done regularly.
 
Backing up is the first rule of thumb for protecting all your important data (like all those images!) and, clearly, it has real benefits. Yet it’s surprising how many people don't do it…or do it improperly. A suitable backup means that a duplicate copy of your data resides on a different storage medium than your main hard drive. Copying your data to another folder on the same drive doesn’t count because when (not if) your drive crashes, you may not be able to access any of the data.

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SOPA and PIPA - Don't Be Fooled

We know that many of you have been following the developments with the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). There has been some confusion over the proposed legislation, which frankly is the intent of the bills' opponents. We wanted to take a moment to correct some of the bad information, and to let you know where we stand.

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Vital Signs: Calling all Consumers to See the Difference: How Much Are Your Memories Worth?

Much like pros of other art forms, professional photographers like you boast a combination of education, experience, skill and dedication to your craft. You have spent numerous years building a strong portfolio of work, learning proper techniques and processes of the profession, and committing holistically to the art of photography.  As a pro, you adhere to the highest standards in the industry. But how do you help consumers see the importance of that?

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