PPA's new, online Resources section is like a toolbox that is spilling over. We've compiled articles, pdfs, contracts, and forms to help you in your photographic business needs. Remember, your Basic Web site access will allow you to see a select few of these resources, but you must be a PPA member for full access.
We're in the process of adding more and more pieces to these Resources, so keep checking back. And if you don't see something you need, just let us know!
PPA's Vital Signs, an e-mail that delivers business information to help photographers survive and thrive, will be posted here in the Resources section (Vital Signs category, of course). Take a peek at Vital Signs' "Copywriting is Key" article, sent August 28, 2008:
"As a photographer, your job is capturing images. But as a business owner, your most important job is capturing new clients. No matter how great a photographer you are, images alone aren’t enough to succeed in this highly competitive market...Without words that captivate, compel, convey a sense of urgency, and convince the reader to take action, your marketing materials—with all their wonderful images—are useless. "
PPA Members, read more here.
This is the place you need to be to find all the sample contracts and legal forms that were posted in the old Members-Only Download section. Still exclusive member-only documents, we've made it easier than ever for you to find them!
Just look for the resources categorized under Contracts & Forms.
And don't forget that these are sample documents only. You should have your final legal forms and contracts reviewed by a local attorney.
Looking for more information about PPA's Webinars? You can plan to watch an upcoming live Webinar, check out our free, member-only Webinars, or watch an archived Webinar at your own convenience!
We know that it's often hard to get away from the studio...even for essential business education. PPA Webinars can be your alternative education source!
Many women have boudoir images taken to celebrate the beauty within themselves. What makes boudoir photography stand apart is its ability to leave a lasting impression on the client. As the photographer, you have an opportunity to change a woman's outlook on her body and her beauty.
During the Copyright Alliance meeting (July 28, 2010), PPA staff spoke with Victoria Espinel, appointed by President Obama as the first Intellectual Property Enforcement Coordinator (a position created in 2008 when President Bush signed the PRO-IP act into law).
Do you date your customers? (Date, as in cultivating a relationship, I mean.) Farrah Braniff of Farrah Braniff Photographs in Houston, Texas, does. She knows the power of connecting and making a good impression, and she put that into her marketing, winning the 2009 AN-NE Marketing Award for Best Image Marketing and Best Website.
“As photographers, we are our brand,” says Braniff. “Customers have to like and relate to you.”
Running a successful sport photography business requires more than standing on the sidelines with camera in hand. You have to know the sport, know the clients and know how to deliver. You need to understand how to set yourself apart and give your clients a reason to choose you as their photographer. To find out firsthand what makes a successful sport photographer, we gained insight from photographers who are members of both Professional Photographers of America (PPA) and the Society of Sport and Event Photographers (SEP).
Before welcoming a new child into the world, many soon-to-be mothers use maternity photography to document their pregnancy. Once again, your clients are coming to you when their lives are about to change. It may their first child or their fourth, but pregnancy is a unique time in a mother's life and she has turned to you to capture it. Knowing how to cater to these clients is extremely helpful in running a successful maternity photography business.
Professional Photographers of America
229 Peachtree St. NE, Suite 2200
Atlanta, GA 30303
404-522-8600 | 800-786-6277
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