:: Features Articles ::
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  • PPA's Online Resources

    PPA's new, online Resources section is like a toolbox that is spilling over. We've compiled articles, pdfs, contracts, and forms to help you in your photographic business needs. Remember, your Basic Web site access will allow you to see a select few of these resources, but you must be a PPA member for full access.

    We're in the process of adding more and more pieces to these Resources, so keep checking back. And if you don't see something you need, just let us know!

  • For the Health of Your Business...

    PPA's Vital Signs, an e-mail that delivers business information to help photographers survive and thrive, will be posted here in the Resources section (Vital Signs category, of course). Take a peek at Vital Signs' "Copywriting is Key" article, sent August 28, 2008:

    "As a photographer, your job is capturing images. But as a business owner, your most important job is capturing new clients. No matter how great a photographer you are, images alone aren’t enough to succeed in this highly competitive market...Without words that captivate, compel, convey a sense of urgency, and convince the reader to take action, your marketing materials—with all their wonderful images—are useless. "

    PPA Members, read more here.

     

  • Forms and Contracts and More...Oh My!

    This is the place you need to be to find all the sample contracts and legal forms that were posted in the old Members-Only Download section. Still exclusive member-only documents, we've made it easier than ever for you to find them!

    Just look for the resources categorized under Contracts & Forms.

    And don't forget that these are sample documents only. You should have your final legal forms and contracts reviewed by a local attorney.

  • Education Delivered to Your Desktop

    Looking for more information about PPA's Webinars? You can plan to watch an upcoming live Webinar, check out our free, member-only Webinars, or watch an archived Webinar at your own convenience!

    We know that it's often hard to get away from the studio...even for essential business education. PPA Webinars can be your alternative education source!

    Look up the upcoming and archived Webinars here.

:: Newest Resources

Increasing Senior Package Sales

Successful methods used by PPA studios to boost package purchases.

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Making Both Seniors & Parents Happy

The delicate balancing act of appealing to teens & adults with senior portraits.

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Inside a Profitable Senior Portrait Studio

For the last dozen years, Andrew Jenkins, M.Photog.Cr., CPP, has owned and operated Canfield Jenkins House of Photography in St. Johns, Mich. Over those years, Jenkins and his staff have built the studio into a premier provider of high-quality senior portraiture (as well as child/family portraits and wedding photography). And though maintaining high sales averages isn’t easy for any studio, Jenkins has consistently done just that through careful marketing, effective sales techniques and a superlative experience for both senior and parent.

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Jen Basford: Making a Career Change Worthwhile

How many of you know a photographer who got into the business as a career change? Chances are, we all know someone like that (and it might even be yourself!). It doesn't matter where you come from; what matters is where you go with your photography in the end. Does it remain a hobby, does it take over your life, or can you balance it as a career you love?

Jen Basford of 3 girls photography in Edmond, Okla., went through a successful career change herself, and she knows the importance of getting your photography business established the right way (for you).

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A+ Marketing Ideas: Ace Ideas for Senior Portrait Promotion in Today's Market

Marketing to the senior portrait market is no cake walk. It demands an adaptive plan that stays abreast of the fickle tastes of teenagers while also appealing to the moms and dads who foot the bills. Check out two promo approaches that have been working for some PPA members.

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