ATLANTA—When you look for any new product or service, it is always smart to consider others’ experiences with such items. That is one reason why the 2010 Professional Photographer Hot One Award winners have such draw. These 57 photographic products rose above a crowd of 260 entries from 122 companies, representing photography’s best new products for professional application…as chosen by actual photographers.

“The winners of the 2010 Hot One Awards represent ‘the pro’s choice’ of new photographic products,” says Jeff Kent, Hot One Awards editor for Professional Photographer. “This isn’t some scientific analysis conducted by a bunch of clinicians in lab coats, but a poll of real pros working in the real world. The result is a list of worthy winners that help make professional photography easier, more creative and more efficient.”

For the past 11 years, the Hot One Awards have provided Professional Photographer magazine’s readership with a resource of the newest, most innovative products available in a variety of price ranges. And who wouldn’t want a resource compiled by independent, practicing professional photographers, selected for their expertise and knowledge? This year’s independent panel of 52 judges voted on products that ranged from albums to lenses and portable hard drives and displays. They made their selections based on overall quality, innovation, design, performance and value for the price.

Look for the special Hot One Awards article, detailing all the winning products, in the February 2010 issue of Professional Photographer. Additional information on the Hot One Awards and the 2010 winners are on Professional Photographer’s website: http://www.ppmag.com/hotones_10/.

For more than 100 years, Professional Photographer, the official magazine of Professional Photographers of America, has helped readers advance careers in the photographic industry. Each issue contains practical yet cutting-edge lessons in the artistic, business, and technological aspects of professional photography. No other magazine offers a more influential presentation of the people, trends, products, and photographs changing and defining the portrait, wedding and commercial photography landscape. For more information, visit www.ppmag.com.

Professional Photographers of America (PPA), an international non-profit association for professional photographers, exists to assist its more than 22,000 members in achieving their professional, artistic, and fraternal goals; promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science, and a visual recorder of history. For more information, visit www.ppa.com. 

Contact: Jeff Kent
jkent@ppa.com
 
www.ppmag.com

Alternative contact: Joan Sherwood
404-522-8600, ext. 246
jsherwood@ppa.com