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Profitability, Branding, Instagram and IPC Live - The Top 10 Blog Posts from the week of 7/20-24 - PPA Today

Profitability, Branding, Instagram and IPC Live - The Top 10 Blog Posts from the week of 7/20-24

By John Owens

I think we can unanimously agree that summer is going by way too fast. But when you have a few minutes off from your busy schedule, take a break for a little inspiration from this week's best photography blog posts--hopefully with a refreshing drink in your hand!

1. #IPClive Is Around The Corner, Don't Miss It!

BEHIND THE COMPETITION: The International Photographic Competition judging is once again streaming live this August 3-6. New to the live streaming of judging is IPC Live, a twice daily broadcast hosted by Booray Perry, Cr.Photog., CPP! You'll get into the IPC action with interactive interviews and discussions. Get together with your photography friends and host a viewing party! Don't forget to post a photo and tag #IPClive! We'll keep sharing your photos and posts. Last but not least, check out the blog for the full schedule and bookmark this link for a quick access to IPC Live starting Monday 8/3: Oh, and it's free to all, PPA members and non-members alike!


2. Are You Busy, or Profitable?

KEY DIFFERENCE: Busy and profitable - you might think the two go hand in hand, but do they really? This post from Million Dollar Photographer Bradford Rowley explores how more work doesn't necessarily mean more money! He gives you 8 tips on how to maximize your profits.

3. Here's a Little Brand Therapy 101

BRANDING: This post from photographer Ellen Petty is all about finding your unique identity. How will you stand out from the pack? She poses several questions for you to ask yourself and in the end, you might have a better direction for where you want your studio to go!

4. New Health Care Benefit for Photographers

TELEMEDICINE FOR PHOTOGRAPHERS: Here's a new potential solution for those costly routine doctor's visits: telemedicine from Call a Doctor Plus! PPA photographers now have access to exclusive low pricing on the service at just $8.95/month (that's over 65% off)! It's yet another perk of being with PPA! Read all about it and subscribe to save some time and money.

5 Steps to Rock the Brenizer Method

PRO LANDSCAPE: This guide takes a step-by-step look at how to create landscape images in the method of none other than Imaging USA 2016 speaker, Ryan Brenizer. Take a look to get a preview, but make sure you come see his class at Imaging USA for the whole experience!


6. Developing Your Style Using 5 Words

CARVING YOUR NICHE: This quick snippet from a larger interview with photographer Chrissy Lynn has a powerful revelation. When looking at your website, is it easy to figure out your style as a photographer? If you're all over the place like Chrissy was, a piece of simple advice might help you streamline your website, and help clients understand what kind of photographer you are.

7. Benjamin Von Wong Epic Underwater Photo Shoot

INSPIRATION: Always looking to challenge himself, past Imaging USA speaker Benjamin Von Wong decided to take things underwater for his latest endeavor. Watch this quick 3-minute video on the project and view a few of the stunning images. What kind of challenge can you take on for yourself?

8. PPA Studio Makeover: Wes Roberts Update #2

STUDIO MAKEOVER: It's time for another update from PPA's Studio Makeover! Wes Roberts checks in this time with what he learned on his workflow. Take a couple minutes to watch his video and see if the strategies are applicable to your business. Stay tuned for more updates!

9. How to Build Your Instagram Following

MARKETING: Instagram has become a remarkably useful marketing tool for professional photographers. In this first of a 2-part article, you'll get the first 4 tips on how to grow your following. At 1.8 million followers, National Geographic would know!

10. See the First Photo of a Fully Illuminated Earth in 45 Years

OUTER SPACE: Here's an image you'll need to travel one million miles away to capture--a fully-illuminated earth! NASA captured the image with the Deep Space Climate Observatory satellite and posted it online this week. Take a look and read how they did it!


There you go! Our favorite posts of the week. What photography blogs or podcasts do you follow? Post your favorites on theLoop or email them to us at


John Owens is PPA's resident wordsmith. Know how they say a picture is worth a thousand words? That's where he comes in. The Connecticut transplant and (still) avid Hartford Whalers fan is an aspiring adventurist/novelist/racer on a lifelong quest to find the best trails, brews and burger.


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on July 24, 2015 4:15 PM.

Image Critique: Dark Queen was the previous entry in this blog.

Registration Now Open for Imaging USA 2016! is the next entry in this blog.

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