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Overcoming Sales Objections, IPC Live and What to Know About Framing: Top 10 Blog Posts 7/27-7/31 - PPA Today

Overcoming Sales Objections, IPC Live and What to Know About Framing: Top 10 Blog Posts 7/27-7/31

By Chris Homer

It's Friday, which means it's time for our favorite photography stories from around the web!
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 Check them out below:

STEAM THE IPC: PPA's International Photographic Competition is coming up August 3-6! You'll be able to stream all the judging live at Stream.TheIPC.Org. This year, we've also added a new component to the live streaming - IPC Live! Hosted by PPA photographer Booray Perry, Cr.Photog.CPP, IPC Live will feature interviews with the judges, answers to judging questions and more! In this post on his blog, Booray previews the upcoming stream. Take a look and get excited to watch. You might even want to host a viewing party! (Find the complete streaming schedule here.)

SALES: Sales seem to be the least favorite part of the photography business for many photographers. One reason for that is frustration over clients' objections. Chances are good that you've heard these objections in this post from HubSpot before. Read on and find out how to overcome them!

SOCIAL MEDIA: Do you use Instagram as part of your social media marketing plan? If you do, check out this post from HootSuite on how to write a caption for your Instagram photos to get the most engagement with potential clients!

WEBSITE ADVICE: If your website gets strong traffic, but you get very little inquiries from that traffic, this post from Mountain Side Media is perfect for you. You'll learn tips for turning that web traffic into potential bookings!

SOCIAL MEDIA: Social Media is essential to any successful marketing plan for your photography business. If you're not sure where to start, this post from Mashable is a good jumping-off point. It covers the basics of many of the popular social media platforms and how you can use them to your advantage.
INSPIRATION: DIY Photography features a unique photography project that should help get those creative ideas flowing! Check out the series of photographs by Horia Manolache in which he used various chairs as the inspiration for creating portraits of people.

GOOD TO KNOW: Do you sell framed photographs? Whether you are already selling framed images or are thinking about getting into this product line, this post from Photography Spark provides a good refresher on framing terminology and techniques! 

And while you're checking this post out, read up on the Printing in Professional Photography Summit PPA recently hosted. It was all about encouraging photography clients to get more printed images in this age of digital photography where it seems photos are only in the cloud.

BUSINESS: The Phoblographer spoke with several professional photographers about how they actually spend their time. The results may surprise you! Hint: Most photographers spend a lot more time on running their business than they do taking photographs. 

GEAR: If you're in the market for a new tripod head, read this post from Light Stalking first! It covers important things to look for in a tripod head so that you're getting the maximum value for your money.

BACK TO BASICS: If you're looking for a quick, easy way to find the best light in any situation, check out this post from Photography Concentrate. It will show you how you can find the best light simply by using your hand. Really!

There you have it, our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee (at) PPA (dot) com.


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on July 31, 2015 10:19 AM.

Top July Posts from theLoop was the previous entry in this blog.

"Posing Seniors: Getting the Right Look for Boys": Free Video from PPAedu! is the next entry in this blog.

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