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Integrated Social Media, Using Scale in Landscapes and Never Overexpose a Photo Again: Our Top Ten Blog Posts of August 14 - 20 - PPA Today

Integrated Social Media, Using Scale in Landscapes and Never Overexpose a Photo Again: Our Top Ten Blog Posts of August 14 - 20

Can you believe August is half over?! Where has our summer gone? We hope you've spent yours doing good things, building your business and learning new tips and tricks. To add to that list, here's our top ten blog posts of the week for you!

MOTIVATION: Put an end to being green with envy and put into action a plan that will get you there. Whether it's your perfect session, returning clients or just more revenue, you can do it if you take the first step. See how Rachel Brenke of theLawTog makes it happen.

CONTENT IS KING: High school photographers know more than anyone how important it is to keep active on social media. The problem is, all of that activity can take up a lot of your time. See how you can repurpose that great content with this blog by Nancy Nardi from Seniors Ignite. 

LIGHTING: Many photographers preach the joys of soft lighting, but there's a case to be made for hard light. Join Chris Gampat on an exploration of hard light and the benefits your images will see by using it. 

MANAGING EXPECTATIONS: The contract is signed, the deposit is in, and now your client is making extra demands. Everyone can use a refresher on how to say "no" effectively (and politely). Here's a video from Imaging Resource and Ted Forbes from the Art of Photography that provides an excellent guide on how to say no, but keep your clients happy!

PERSPECTIVE: It's always a goal of a landscape photographer to showcase the expansive space they are trying to capture, but how do you do that effectively? Read this great article from Spencer Cox on Photography Life and discover the six ways to showcase the size and scope of your subjects.

MARKETING 101: Being able to reach your target consumer in an easy and effective manner is extremely important. The fine folks at FStoppers are here to give you three ways to better target your marketing materials to your ideal consumer in this must-read blog post.  

PLANNING: If you've got your eyes set on a great trip to Atlanta in January, you might want to book your hotel sooner than later. Atlanta is a busy convention destination, especially in the winter months and room prices outside of the Imaging USA block can get pricey! Find a roommate and grab a room at one of the four official convention hotels today!

PODCAST: Booray Perry, Cr.Photog., CPP & Gary Hughes, M.Photog.Cr., are back for Photobomb! They talk about all things IPC related, and chat it up with PPAedu and Imaging USA speaker Jen HIlenga, M.Photog.Cr.! This podcast is full of shenanigans and photography, so if you need an entertaining podcast for the car, check them out. 

SHIFT PERSPECTIVE: This is a great article that puts this paradox into perspective: it's not because millions of photos are taken each day that professional photography is declining. It's about the younger generation's thirst to create a proof of our presence on this planet. Take a moment and see what you think about the author's perspective from PhotoShelter.

See How the Indemnification Trust Helped This PPA Photographer
MALPRACTICE PROTECTION: The Indemnification Trust is a mouthful, but it can save your business. Learn what the Trust provides in this video to see where Abbie, a PPA photographer, explains how she was affected and how she was able to get out of a sticky situation. 

There you have it, our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee (at) PPA (dot) com.

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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This page contains a single entry by Professional Photographers of America (PPA) published on August 21, 2015 6:34 PM.

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