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Event Lighting, Giving Tuesday, and Small-Business Saturday: Our Top Blog Posts for the Week of November 13-17! - PPA Today

Event Lighting, Giving Tuesday, and Small-Business Saturday: Our Top Blog Posts for the Week of November 13-17!

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Thanksgiving is next week and we've got a lot to be thankful for at PPA... about 30,000 reasons to be more exact. While you prepare for the holiday (and spending some time with your favorite family) check out our top blog posts on the web this week!

COMMERCIAL PHOTOGRAPHY: PPA understands the importance of teaching photographers how to run a profitable business and now FStoppers tutorial videos are switching things up from concentrating on the artistic process over to the business side of photography. Watch the new video, "Making Real Money".

COPYRIGHT: PPA is back at it again...and YOUR small-claims copyright bill is on the line! Catch up on all the updates as we meet with more representatives from the U.S. House and spread the good word of H.R. 3945 to those who have the power to change things. 

RESPECT: What does it mean to be an "ethical landscape photographer"? Spencer Cox explains the idea on PetaPixel, revealing the respect for nature required during the shoot...and the post-production process too. 

CHARITY: PPA Charities is gearing up for its annual "Giving Tuesday" fundraiser. From 10am-11pm (EST) on Tuesday, November 29th, they will have 15-minute mini-programs from some of the biggest names in the industry, streaming on PPA Charities' Facebook page via Facebook Live. In return, they'll be providing a link for you to donate to PPA Charities to help support their charitable efforts. (Last year we raised over $11,000 in a single day!)

EVENT PHOTOGRAPHY:  "Getting great light in an event setting whether inside or outside is a tough shoot. You have to understand exposure, people are moving sometimes erratically, ambient light is moving over your subjects randomly, and you still have to create sellable imagery." Dallas photographer JT Blenker gives you the tips on how to overcome these obstacles. 

PORTFOLIO: Your online portfolio is an important way to advertise yourself to new clients and show them what you've got. Aside from PPA's See The Difference® materials, how else do you market yourself? This post from PetaPixel helps you figure out your online calling card with strategies for image optimization, resizing, compression and more. 

INDUSTRY: Kodak lost $46 million in Q3 of 2017 and is laying off hundreds of employees. DP Review has the story, which includes the company's optimistic outlook on their fourth quarter. Remember, we have the power to keep print alive! Join the Print Movement now! 

PROTECTION: The holiday-sales season is here and OpenForum has this article about how to protect your studio's bottom line by following their e-commerce fraud prevention tips. Stay safe with these methods of identity protection so you can have a peaceful (and profitable) season! 

SHOP: Remind your clients that Small-Business Saturday is around the corner! This post-Thanksgiving tradition, as many seek out local mom-and-pop businesses for a portion of their holiday-shopping spending. American Express has a bunch of downloadable content you can use to promote and display your studio's participation in this year's Small-Business Saturday! And this is a great opportunity to remind your clients that shopping locally (with you) makes a difference all-year round!

PRINT: If you're looking to create images that are worthy of printing and selling to your clients to cherish forever, PPA Today has some pointers to keep in mind. From planning to technique, if you're wondering how to sell prints to your clients, PPA has you covered. 

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on November 17, 2017 10:14 AM.

In Person Sales, Selling Digital Files and More! Hot Topics on theLoop. was the previous entry in this blog.

Imaging USA Speaker Spotlight on... Al Audleman is the next entry in this blog.

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