"What you are working on now influences how your business will be in three months," notes Lisa Crayford, M.Photog.Cr., CPP, ABI. That's a piece of advice that has helped her throughout the years. It's a reminder to look ahead and work ahead, which is what she'll be sharing in her own upcoming PPA webinar, "Family & Children's Promotions: Making Dough in a Photographer's World" (August 25th at 2:00 pm Eastern).
To Crayford, promotions are an important way to work ahead in your business, and they have paid off for her studio, Country Gallery Photography Inc. in Kimball, Minn. That city is so small it doesn't even have a ZIP code...but she's been able to raise enough awareness and desire for her photography. How?
"With the economy being in the shape that it is, we like to do special promotions that help drive in customers to us," adds Crayford. "We like to dangle that carrot in front of them."
One such "dangling carrot" that really works is their Santa Charity, which Crayford will be discussing in more detail during the webinar. "It's a huge hit, and every year we choose a different charity," she explains. "I believe very strongly that it is important to give back and that giving back will help your business grow and prosper."
If growing and prospering sound good to you, maybe you should register for this webinar. Crayford will be sharing her proven ideas for family and children's promotions for late summer, fall and the holidays, including ideas that you can implement right away!