For one thing, don't assume that a home-based location means you can't target the high-end market! Potts is proud to run the highest-end photography studio in her market area. Two years ago, she had the opportunity to lease a beautiful retail space. Deciding instead to keep her business at home was one of the smartest things she did, and the years following were her most profitable yet.
"One of the most obvious benefits of having a home studio is the significant savings I realize in my overhead costs. While the expense of leasing space is a big one, simply having a storefront will not necessarily bring me additional clients," explains Potts about her decision. "I leverage the money I save by investing it back into marketing efforts, which I know will attract new clients. I also invest in showering tons of love on clients who have come to me in the past, encouraging both repeat business and referrals." (And she'll discuss how in more detail!)
Another reason that Potts loves being "home for the holidays," so to speak, is the visual testimonials she can provide. Clients are able to see how great wall portraits look as part of a room's design. As she says, "Seeing a series of portraits displayed over a couch or console is something they can relate to and visualize for their own home environment."
Yes, that is something that a retail studio can do, but the impact can be even greater when it's the photographer's home. Potts can show clients how she uses--and adores--her own family portraits. They are able to see her portraits used as part of her home dÃ©cor, which proves she really believes in what she's selling.
"I truly do get much more enjoyment out of the many large canvases and framed prints showcased in my home than I would from small gift-sized prints, and I am able to show clients that," Potts says. "They hear me talk about the joy a particular set of canvases can bring, and I know they see it on my face when I show them my own series."
Those are just a few of the ways that Potts leverages her home studio to increase her sales average and loyal client base. Want to learn more? Join her online September 13 at 2:00pm ET!