Vital Signs: Working with military clients - PPA Today

Vital Signs: Working with military clients

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Dear PPA Member,

Have you ever had a military client? With military bases located throughout the country (and around the world!), it's not as uncommon as you may think.  Whether it's a family portrait, a newborn session, a wedding or another special event, military personnel and their families need professional photographers as much as anyone else (and sometimes even more).

But how do you make them aware of your services if their lifestyle means they are constantly relocating? Can you fit these special clients--and their unique needs--into your business? To do it right, it takes an understanding of military life and their special photography needs, and this week's Vital Signs article addresses just that. It's a whole other way of supporting our troops.

Cheers!
Christel Aprigliano
Director of Member Value & Experience

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