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Vital Signs: Will your dream studio turn into a financial nightmare? - PPA Today

Vital Signs: Will your dream studio turn into a financial nightmare?


Dear PPA Member,

What's your idea of making it to the "big time"? For some of you, it's having a retail studio and all the fixings (employees, cool gadgets, cappuccino machine). This may be your dream, but the reality is often different if you aren't being financially savvy. The first time I read PPA's Financial Benchmark Survey, I was surprised to learn that participating retail studio owners didn't hit the important goals as often as the home studio owners.

While there are benefits to being a retail studio owner, if it's not helping you reach your financial goals, you've got some decisions to make. This week's Vital Signs can help you with those, including some ideas for keeping your head above water in a retail space. As for what kind of cappuccino maker to buy? Well, you're on your own there.

Christel Aprigliano
Director of Member Value & Experience

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on August 18, 2011 6:18 PM.

Southwest District: Get Your Images Ready! was the previous entry in this blog.

Introducing Premium Bamboo + 100% Recycled Papers to Miller's Press is the next entry in this blog.

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