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Vital Signs: What's your game plan for managing client expectations? - PPA Today

Vital Signs: What's your game plan for managing client expectations?


Dear PPA Member,

It may sound strange, but I love to make plans. While I'm all for spontaneity, there is something comforting about being prepared for almost anything. I also develop contingency strategies because I know that, sometimes, things don't go as...planned.

When you add clients into the mix, planning becomes even more complicated. You don't know their thoughts, and you don't know what will happen during the course of your relationship. That's why you need a game plan that will, from the very first meeting with a potential client, clearly express expectations. And sometimes, you need to be able to adjust it with the end goal in mind: a happy client who makes a wonderfully large purchase.

Sound impossible? It's not. You just need to put a little thinking into it, and this week's Vital Signs can help.

Christel Aprigliano
Director of Member Value & Experience

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on September 22, 2011 6:40 AM.

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