Dear PPA Member ,
Have you ever had to cancel a doctor's appointment? It's not unusual--schedules change and the unexpected happens. But do you know what your doctor's cancellation policy is? A business usually expects a certain amount of warning if you are going to cancel an appointment. It allows them time to try to fill that empty spot and not be out business (or money) on their end.
The same can be said for your photography business. While you may not have appointments every hour like a doctor, you still work with clients who may, for whatever reason, need to cancel their sessions with you. That is why this week's Vital Signs article reviews preparing for and handling cancellations. Understanding how to work with a client and creating and enforcing a cancellation policy can help make the most of an unexpected situation.
Director of Member Value & Experience