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Vital Signs: What branding your specialties can do for you - PPA Today

Vital Signs: What branding your specialties can do for you

Dear PPA Member ,

How would you feel if you purchased a fashion magazine subscription but had to sift through articles about fly fishing and plumbing before you got to the ones about the newest designers and the upcoming fall line? Confused? That's why Rod & Reel and Vogue don't combine their magazines. And that's why separately branding your photographic specialties is sometimes a good idea.

If you specialize in weddings and sport photography, your target markets are different. Your marketing plans are different. Your clients are different. How far you go to separate those photographic specialties is up to you, but this week's Vital Signs explores how such separation could help your overall business bottom line.

Now, if you'll excuse me, I have to read the latest articles about how you can use your fishing rod to fix your garbage disposal...and what you should wear while doing it.

Cheers!
Christel Aprigliano
Director of Member Value & Experience



About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on July 21, 2011 3:53 PM.

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