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Vital Signs: What Best Fits Your Proofing Needs? - PPA Today

Vital Signs: What Best Fits Your Proofing Needs?


Dear PPA Member,

In business and life, there are a lot of decisions that really have no universally right or wrong answer (despite what my grade school teachers said when they graded my pop quizzes). Something may work for you, but it won't work for a photographer the next city over and vice versa.

But there is one thing you can depend on: no matter their age or why they came to you, odds are your clients get excited to see their images. They wait with anticipation to see the outcome of their own wedding images, family portraits or senior pictures. That is why the proofing process is so important--you want to make a positive impact when the client sees those images for the first time.

Over time, the options for proofing have grown. Whether you offer a printed proof book, set up an online gallery or participate in projection sales, your proofing process is one more way you represent your work as a photographer. This week's Vital Signs reviews those different proofing options and how to make the most of the process. There is no right or wrong answer--it's what works best for you and your clients!

Christel Aprigliano
Director of Member Value & Experience

P.S. Show off your seniors! PPA is preparing to launch the next phase of the consumer-focused See the Difference campaign: a landing page and Facebook advertising directed to seniors. Will you help by sharing your best senior images? We need stills to use in videos and images for our web gallery, so showcase your work and help spread the word. Submit photos here. Thanks!

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on September 2, 2010 4:52 PM.

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