Dear PPA member,
I love spontaneity. It has its place in life--and it can be liberating to decide on a whim to book a trip, call a friend and just go. There are (hopefully) no expectations when you don't plan, so you shouldn't be disappointed. However, when you plan, you can make sure you go on a day the museums aren't closed, the hot restaurant has a reserved table for you, and the room you reserved has the view you will remember forever.
If you run your business spontaneously, you shouldn't be disappointed if you don't get the results you want. Planning, whether it's for your marketing pieces or your taxes (oh please say that you've started on your taxes!), is important to stay in business. This week's Vital Signs gets you in that planning frame of mind. Now, if it could only get you those coveted reservations!
Cheers!
Christel Aprigliano
Director of Member Value & Experience
I love spontaneity. It has its place in life--and it can be liberating to decide on a whim to book a trip, call a friend and just go. There are (hopefully) no expectations when you don't plan, so you shouldn't be disappointed. However, when you plan, you can make sure you go on a day the museums aren't closed, the hot restaurant has a reserved table for you, and the room you reserved has the view you will remember forever.
If you run your business spontaneously, you shouldn't be disappointed if you don't get the results you want. Planning, whether it's for your marketing pieces or your taxes (oh please say that you've started on your taxes!), is important to stay in business. This week's Vital Signs gets you in that planning frame of mind. Now, if it could only get you those coveted reservations!
Cheers!
Christel Aprigliano
Director of Member Value & Experience
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