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Vital Signs: The What and Why of Photographic Certification - PPA Today

Vital Signs: The What and Why of Photographic Certification

Dear PPA Member,

My older brother is certified. (No, not certifiable...that's my younger brother.) He's received his certification as a Project Management Professional, which is a pretty big deal in his field. That being said, I won't let him touch my taxes or my car or diagnose my medical conditions. My taxes are completed by a CPA, my car is serviced by an ASE Certified mechanic and my doctor is AMA board certified. I expect that these individuals know what they're doing and that they're on top of the knowledge in their industry.

When clients are looking for photographers, being certified can make a difference between you and your peers in the same market. Moreover, the process of becoming certified is an experience that many believe help them become better photographers. It's a win-win situation for both you and your clients--you get a marketing edge, and a potential client gets a photographer who is technically and artistically competent and has taken the steps to become certified.

Certification in any field can be a daunting experience (I'm in the process of becoming a Certified Association Executive, so I understand daunting...), but it's worth it in the long run. If you're looking for a way to separate yourself from other photographers in your area, then this week's Vital Signs should be taken to heart.

Christel Aprigliano
PPA's Director of Member Value & Experience

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on June 17, 2010 3:08 PM.

NYC FotoWorks Hosts 3rd Annual Portfolio Review was the previous entry in this blog. Launches Initiative to Collect Phones for "Cell Phones for Soldiers" is the next entry in this blog.

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