Dear PPA Member,
You open an envelope addressed to your studio. A beautiful image of your client's family graces the holiday card's cover. Wait...that's your image. You turn the card over and cringe. They bought the cards from a large retailer, not you. And you sell holiday cards.
You're probably not feeling the holiday spirit at that moment, are you?
It happens all the time, and it's not just around the holidays. But how do you deal with that type of situation? This week's Vital Signs brings up this less-than-jolly subject, in the hopes that you beat the holiday rush that your clients may want to make with your images...rushing straight to a retailer. Educating yourself and your clients about copyright infringement (and what to do when it happens) may not make visions of sugar plums dance in your head, but perhaps it can put some green in your wallet.
Director of Member Value & Experience