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Vital Signs: The Elephant in the Room - PPA Today

Vital Signs: The Elephant in the Room

Dear PPA Member,

As much as we talk about the economy and how tough things are, there is an "elephant in the room" that we all need to address. "What can I personally do about how tough things are for me?"

Most business owners have this elephant, so you're not alone. Unless you have a magic wand to wave over the housing market and unemployment situation (and if you do, hand it over!), each of us has a choice on how to deal with this elephant (by the way, mine is pretty big, and it wears a bowtie). We can ignore it; we can do the same things over and over again expecting a different result; or...we can try something new.

It's easy to blame things we can't control--world banking or political influences or a new photographer who set up business in town--on why we're not making money. But what we can do about it is take action for the things we can control--how clients perceive us, how we price our services, and our ability to risk a little for a large return. This week's Vital Signs is meant to give you some ideas on how to get your elephant moving ahead of the current economy...and out of your room.


Christel Aprigliano
Director of Membership

P.S. I have to admit that I adore Tony Corbell. (He even has a Facebook fan page, so I know I'm not alone.) He's talented, successful, and loves to share his expertise with other photographers. Ever met him? (Psst...He'll be speaking at Imaging USA 2010) Well, here's your chance to learn why Tony's photographed three U.S. Presidents, and it's free to PPA members!

Tony will share his time-saving digital workflow tips, featuring dynamic image editing tools from Nik Software, in the upcoming FREE PPA member-only Webinar "Enhancing Images While Saving Time." It's on June 17th at 3 pm EST, so sign up today.

P.P.S Check out the new Apple benefit.

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on June 4, 2009 8:15 PM.

PPA Council Election: Voting Ends June 15 was the previous entry in this blog.

Exclusively from Apple...for you! is the next entry in this blog.

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