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Vital Signs: Tap an untapped resource: The Benchmark Survey - PPA Today

Vital Signs: Tap an untapped resource: The Benchmark Survey

Dear PPA Member,

Wouldn't it be great if life came with an instruction manual? It may be fun to figure some things out on your own, but think of how much time you could save (and pain you could avoid) if you were given instructions on how to buy your first house or avoid a breakup. Someone else has probably gone through those same situations, so why not use that knowledge to your advantage?

This is exactly what PPA's Studio Financial Benchmark Survey aims to achieve--except instead of life lessons, it helps you understand how to run a more successful photography business. And this week's Vital Signs will help you better understand what the Benchmark Survey can do for you.

In addition, preparation for the newest survey is in full swing. In order to gather the most up-to-date statistics, we need fresh information from photographers like you. By participating in the next Benchmark Survey, you not only help to contribute to the Benchmark effort, but you also have the opportunity to win some pretty great prizes (can you say "all-inclusive trip to Imaging USA"?).

Christel Aprigliano
Director of Member Value & Experience

P.S. Looking for a way to leave your clients in awe? Take advantage of PPA's newest member benefit with Animoto and you can create memorable videos and save some money at the same time!

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on May 5, 2011 4:18 PM.

Lowepro Launches Camera Bags for Outdoor Enthusiasts was the previous entry in this blog.

Super Monday Instructor: Kenneth Martin: From Scenics to Seniors to HDR Imaging is the next entry in this blog.

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