Dear PPA Member,
If the stock market was a theme park, this week would be described as a haunted horror roller coaster. Stomachs across the world churned in unison with the dips and drops, and though I loathe saying it, it's not over. Please keep your seatbelts on, and your hands on the safety bar in front of you. It's going to be a long ride.
How will this tumultuous week impact the economy and our industry? More importantly, how will it impact you and your bottom line in the long run?
If you don't know what your true "bottom line" is, now is the time to find out. In our continuing series on the PPA Benchmark Survey, this week we'll discuss how using the tools from said survey can help show you the real numbers and percentages of a profitable studio...and the goals you need to set for your own business.
While I love roller coasters in the real world, I'll stand in line for the kiddie choo-choo train when it comes to my own financial bottom line. It's less scary on that ride (and you can eat cotton candy while you enjoy the scenery).
Director of Member Value & Experience
P.S. Don't forget to participate in the 2011 Benchmark Survey now. Do it by August 31, and you could win an iPad!