Dear PPA member,
How did I find my dentist? Referral. Hairstylist? Referral. Doctor? You got it--referral. I rely on the people I trust to steer me in the right direction, and so far, I've been happy. These people knew what I was looking for and how much I was willing to pay, and I knew that I would get great customer service from their referrals.
When potential clients come to you and you're booked, can you still provide great service? Yes, and that could mean offering them an alternative via a referral to a photographer you trust will provide them with more great service. (No one can replace you, but...)
I consider it "paying it forward," but you should consider it good business. Of course, knowing the right things about the photographer you refer and developing a group of such photographers you trust enough to refer will help in the long run. This week's Vital Signs will hopefully steer you in the right direction.
Cheers!
Christel Aprigliano
Director of Member Value & Experience
How did I find my dentist? Referral. Hairstylist? Referral. Doctor? You got it--referral. I rely on the people I trust to steer me in the right direction, and so far, I've been happy. These people knew what I was looking for and how much I was willing to pay, and I knew that I would get great customer service from their referrals.
When potential clients come to you and you're booked, can you still provide great service? Yes, and that could mean offering them an alternative via a referral to a photographer you trust will provide them with more great service. (No one can replace you, but...)
I consider it "paying it forward," but you should consider it good business. Of course, knowing the right things about the photographer you refer and developing a group of such photographers you trust enough to refer will help in the long run. This week's Vital Signs will hopefully steer you in the right direction.
Cheers!
Christel Aprigliano
Director of Member Value & Experience
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