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Vital Signs: Professional Communication: E-mail Etiquette - PPA Today

Vital Signs: Professional Communication: E-mail Etiquette


Dear PPA Member,

I'm going to take a wild guess and say that your clients fill up your email inbox a lot quicker than your mailbox. Am I right? It seems as though written letters and stamps have been replaced with electronic signatures and a send button - not to mention the occasional LOL and :). Who can you blame though? We live in a world (and work in an industry) where technology plays a major role.

Take this Vital Signs for example. How was it sent to you? E-mail. And what about the PPA Today newsletter? Yep, e-mail again. In fact, much of what PPA sends you goes directly to your inbox. It's quick, it's easy, and it's how we have learned to communicate.

The point of this Vital Signs is to stress the importance of keeping your emails professional. Whether you are emailing a client about an appointment or a vendor about an order, remember that it is still a business transaction. To steal a line from Spiderman, with great power comes great responsibility. Take advantage of the power of e-mail, but make sure you read it over before you press send!

Christel Aprigliano
Director of Member Value & Experience

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on December 10, 2009 4:59 PM.

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PPA Members Needed for Video Project at Imaging USA is the next entry in this blog.

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