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Vital Signs: Pricing for profit...with the help of PPA's cost benchmarks - PPA Today

Vital Signs: Pricing for profit...with the help of PPA's cost benchmarks


Dear PPA Member,

Lemonade stands--does that phrase bring back memories? They are often the first entrepreneurial adventure for many a kid. On a hot day, you could make a quick buck or two (or more than that if you were lucky!) and then head out to the corner store to grab an ice cream cup. You didn't have to worry about pricing for profit. Or expenses. Or factoring in your labor costs. (How much do you charge for stirring way too much sugar into a pitcher of weak lemon water?)

But you're not running a lemonade stand anymore. You're running a photography business. If you want to be successful, you've got to be profitable. This week's Vital Signs will have you dropping your wooden spoon and picking up a calculator, so you can afford more than ice cream at the end of the day.

Christel Aprigliano
Director of Member Value & Experience

P.S. We've got a new Extreme Deal from ImageQuix: PPA members get one year of Unlimited Uploads with ImageQuix for only $99 when they sign up by September 9 (a $249 savings).

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on August 25, 2011 4:49 PM.

Improve Your Skills in a Flash with Imaging USA 2012 was the previous entry in this blog.

Go Beyond the Buttons This Super Monday is the next entry in this blog.

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