At some point in your life, you resolved to take your love for photography and make it official—you were going to take proper measures to become a professional photographer.Â Maybe that day was back in the summer of '71. Maybe it was the last in a series of contemplative moments you'd been having the last few years. Or perhaps, just maybe it was today—on some ordinary Thursday.
But whether you are green to the industry or a seasoned pro, never forget that your business skills are equally as important as your artistic skills. After all, your images can speak for themselves, but are your profits following suit?
Thing is, the business landscape of pro photography is tricky. And as artists, photographers often have a hard time grasping what the numbers mean. That's why PPA has championed business education for photographers, becoming the authority in the industry with our Studio Management Services (SMS). For 10 years, SMS has helped hundreds of studios like yours gain control of their businesses and become more profitable with industry-leading resources (like the Benchmark Survey), education, mentors and other business tools.
Want the best path to success—one that's custom-designed for your unique business? Want to be make smarter business decisions for long-term success? With SMS resources you have access to as a member, you can find the help you need practically every step of the way. Read the complete article here.