Dear PPA Member,
What's your song? Come on, we all have one--a song that takes us back to a certain time or place. Maybe it was a song from your high school prom, your first concert or the first dance at your wedding.
Sometimes we don't even need a whole song to spark a memory. Just the first few notes of a song can do the trick. For example, think of any classic television show theme song: "The Andy Griffith Show," "The Brady Bunch," "Hawaii Five-O," "Happy Days"...
Like images, music is also a powerful tool, which is why many photographers incorporate music into their workflow. This week's Vital Signs discusses the music licensing process, an important topic because music--like an image--is copyrighted and often requires a license in order for you to use it as a part of your business. It's best to make sure you understand the licensing process before you incorporate anyone's song onto your website or client slideshow.
What's my song? Probably "Sugar Magnolia" by the Grateful Dead. It's my happy song, and it always--without fail--makes me dance.
Director of Member Value & Experience
P.S. To celebrate the birthday of the astronomer who discovered infrared light, Precision Camera & Video Repair is offering PPA members an Extreme Deal on their Infrared Conversion Services until November 15th. These special prices are in addition to your regular PPA member discount! Find out how to take advantage of this Extreme Deal here.