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Vital Signs: Partnering with Other Businesses: Creating a Relationship - PPA Today

Vital Signs: Partnering with Other Businesses: Creating a Relationship

Dear PPA Member,

There is a farmers market in my neighborhood that I, love. They always have what I'm looking for, and their fruits and vegetables are amazing. They have anything and everything you could ever think of, all the way down to dragon fruit. Needless to say, I give rave reviews of this farmers market. I love to tell others how great it is because then they will go there, and the food and service assure that this local hotspot will stay in business for many more shopping trips to come.

Are you wondering which farmers market I'm talking about? Good--that was my goal because this week's Vital Signs article is about partnering with other businesses! More specifically, this article is about creating and maintaining the initial relationship with that potential partner.

I found a market that fits my needs, and look at all of the free publicity they get from me. The same can be true for your studio. And if you partner with a local business, you give yourself the ability to reach more potential clients and make a great first impression. It's all about finding a business that is the right fit for you (even if I have no idea what a dragon fruit tastes like).

Christel Aprigliano
Director of Member Value & Experience

P.S. If you use slideshows (or want to), we have good news! PPA members can now create slideshows at a discount--through PPA's newest Affinity Partner, Emotion Media. Be sure to take advantage of the PPA member discount and Extreme Deal the next time you need a slideshow!


Most people fear contacting because they think staying away from competitors is safer.

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on October 7, 2010 1:41 PM.

Red Flag Rule Extended a Second Time was the previous entry in this blog.

The New Grapevine is the next entry in this blog.

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