Dear PPA Member,
I owe a huge thanks to Mr. Rand, my first chemistry teacher. This wild-bearded, bespectacled gentleman loved what he did, which was to explain how two seemingly innocuous items could be combined to create something new and exciting.
Vinegar and baking soda? Instant volcano! Zinc and hydrochloric acid? Hydrogen gas! Hydrogen peroxide and potassium iodine? Water vapor cloud!
Just like a controlled science experiment, you need your "safety goggles" and a plan when you partner your business with someone. You're striving to create something new...something different...something better. This week's Vital Signs talks to the mad scientist in all of us, inspiring us to find ways to get the right kind of reaction from our partnerships. (After all, we don't want to blow up the science lab or set something on fire.)
Cheers!
Christel Aprigliano
Director of Member Value & Experience
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