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Vital Signs: Making Your Customers Your Salespeople - PPA Today

Vital Signs: Making Your Customers Your Salespeople

Dear {first},

When I think of word-of-mouth marketing, the first thing that comes to mind is the old Breck shampoo commercial: "And she told two friends, and she told two friends, and so on, and so on..."

Word-of-mouth marketing is powerful. When you share your positive thoughts about a product or service with friends, family, and even complete strangers, you're helping to market that commodity. Having clients spread the word about your studio through word-of-mouth marketing is the least-expensive and, often, the most-effective way to increase your business. While it takes some work on your part, it's worth the effort in the long run!

We've touched on what happens when negative things are said about your studio or your work in previous Vital Signs; but this week, we're putting a positive spin on it all and giving you some ideas on how to create the type of client who wants to sing your praises to everyone within earshot. We've even enlisted the help of some of our own PPA members to inspire you.


Christel Aprigliano
Director of Member Value & Experience

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on July 30, 2009 9:17 PM.

Acclaimed US Photographer Conducts Seminar Tour in Canada was the previous entry in this blog.

Adobe CS4 Scavenger Hunt: We have our first winner is the next entry in this blog.

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