Dear PPA Member,

The Internet is a big black hole. It will suck you in and send you off into another part of space. And if you're not careful, it will spit you out onto a page where cats play piano or worse...Rick Astley sings "Never Gonna Give You Up." (If this has ever happened to you, the term is "rickrolled." You can find out more about it...on the Internet, of course.)

So how do you make sure that the Internet does what you want--bring clients to your site instead of '80s pop sensation Rick Astley? It's all about metadata, keywords and fresh content. This week's Vital Signs gives you some road signs for the big black hole that is the Internet, as we discuss search engine optimization (SEO).

Go ahead. Click on through to the article. We promise that Rick won't serenade you.

Cheers!
Christel Aprigliano
Director of Member Value & Experience