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Vital Signs: Location, Location, Location - PPA Today

Vital Signs: Location, Location, Location

Dear PPA Member,

I've lived in a few concrete jungles and more than my share of sleepy suburbs...and I even lived in one tiny village in Germany where cows outnumbered people. Despite my proclamation that I'm a "bright lights, big city" kind of person, I love the sense of community I feel in small towns.

Life (and what one wants out of it) is very different depending upon where you are and, as a business owner, where your clients are. This week's Vital Signs looks at where your target market lives and how you can reach them using different marketing techniques.

Whether you live in a bustling metropolis or a bustling burg, it's really about how you interact with the people who will help you grow your business. (And if there are more cows than people in your area, I'd suggest "moo-ving." Sorry, I couldn't resist.)


Christel Aprigliano
Director of Member Value & Experience

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on March 18, 2010 5:17 PM.

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