Dear PPA Member,

Everyone loves babies! (I know I do.) Even people who loudly proclaim they don't often melt and coo when handed a photograph of a brand new-bundle of joy. When these coos come from seasoned parents, they're often accompanied with this advice: treasure every moment.

As a photographer, you can help new parents do that. Don't just think "cute baby;" think cute "Baby Plan"! This week's Vital Signs will discuss baby plans, which help show clients the value of multiple professional portrait sessions during baby's first year and beyond. You'll create opportunities to earn clients for life by producing extraordinary images and outstanding experiences...and you'll give mom and dad the chance to put down their camera and treasure the moments.

Cheers!
Christel Aprigliano
Director of Member Value & Experience

P.S. - Come see me at PhotoPlus in New York City, booth 364! We'll be here until Saturday, October 29, and would love to meet you in person and answer your questions about the $15,000 of equipment insurance with PhotoCare and more.