Dear PPA Member,

I'm happily neck deep, preparing for Imaging USA next week in San Antonio, so this week's Vital Signs is apropos. What do I mean? Well, your clients lead busy lives just like you do. When they finish their session or event with you, they're on to the next item on their calendars. How do you make sure that they stop for a moment and make the most important decision: placing that large order?

More than one person has said to me: "If you fail to plan, you plan to fail." This is so true when it comes to getting those orders. You need to develop a plan and then execute it. That's why we asked PPA members to share how they got their clients to place orders (and what to do if they don't).

Take a look at what others are doing, make a plan and succeed in getting those client orders in 2011.

Cheers!
Christel Aprigliano
Director of Member Value & Experience