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Vital Signs: Revving up the Referral Engine - Getting Your Clients to Tell Others About You - PPA Today

Vital Signs: Revving up the Referral Engine - Getting Your Clients to Tell Others About You

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Dear PPA Member,

I was looking for a dentist. Choosing a new dentist is not a "close your eyes and point to a name in the Yellow Pages" sort of thing. It's a "trust someone else's opinion that you trust" thing. 

My coworker told me about his dentist and how happy he was with this person's services and patient treatment. I trusted my coworker, and he didn't steer me wrong. This dentist has a caring staff and terrific follow-up...and I am now a very happy client. Whenever someone mentions that they're looking for a dentist, I tell them about his practice. I'm thrilled with him, and want him to stay in business. (And believe it or not, my dentist does have a referral reward program.)

That's how referrals work, no matter what type of business. This week's Vital Signs is a little reminder that when you offer a great service, the easiest way to get more clients is to make it easy for your existing clients to talk about you. Carolle and Jeff (featured in this article) also share a valuable lesson about how you treat each and every client, regardless of how much they purchase...

Cheers,
Christel Aprigliano
Director of Member Value & Experience



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This page contains a single entry by Professional Photographers of America (PPA) published on November 19, 2009 5:45 PM.

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