Ever wondered what certification can really do for you as a photographer? As Lew Everling, Cr.Photog., CPP, of L-Photography & Design says: "The fact that you have worked hard to pass the examination and qualify your images proves you have the ability to work under pressure, handle nearly any situation, and take the initiative!"
But do your clients understand that? Do they even know if you are a Certified Professional Photographer (CPP)? It's one of the most widely recognized credentials (almost every industry has certifications), but it won't promote itself. That's why Lew stresses the need to market certification--showcase those extra steps you took to set yourself apart from the competition.
Whether you're a newly minted CPP, have had the bragging rights for years or are considering the program, browse these tips on boosting awareness in print, in public and beyond.