Clever marketing to distinguish yourself in the competitive world of pro photography

Where do I put my marketing dollars? How do I reach my potential clients more effectively? What can I do to stand out from the crowd? These are just a few of the marketing-related questions that photographers ask themselves routinely. Whether you're a newbie or a longstanding icon in your marketplace, chances are you've pondered the same questions.

We certainly don't have all the answers, but we do have access to some of the brightest thinkers in the pro photo brain trust. To inspire others, we're sharing a few clever ideas that have worked well for some studios around the country.