At age 88, Betty White ended up hosting Saturday Night Live because of Facebook.
Despite her decades of success, stellar comedic performances and the plain fact that she's just so adorable, she wasn't the "It Girl" of 2010 until a Facebook campaign to get her on SNL made it so. In her opening monologue, she thanked her Facebook fans with her tongue firmly implanted in her cheek: "I really have to thank Facebook...I didn't know what Facebook was, and now that I do know what it is, I have to say that it sounds like a huge waste of time."
Well, for some, it may be a huge waste of time. (Need I name the game "Farmville"?)
But for some smart photographers (or their smart staff), it's a great way to connect with clients and potential clients while providing a new marketing avenue. Like any technology, there's a learning curve. So pay attention to this week's Vital Signs, for it brings up some important questions to consider as you navigate this crowded section of the information highway.
Afterwards, if you haven't already, jump on Facebook. Be a fan of Imaging USA. Be a fan of Professional Photographers of America. Connect with other photographers. Connect with your clients. (Just stay away from Farmville...trust me.)
Director of Member Value & Experience