Dear PPA Member,
I've lived a fair number of places since my childhood. I started out in New England, made my way to Canada, ventured to Florida, spent a few years in Europe, and now call Atlanta "home." That adds up to a lot of change and a lot of planning. Each time I moved, I would have to change my driver's license, update billing addresses, switch cable providers and much more (including washing dishes in the bathtub while waiting five weeks for my kitchen to be installed in Germany, but that's another story...). I'm not planning on moving anytime soon, but I know what to expect when I need to make a big change.
While your clients may not be dealing with a cross-country (or international) move, they may second-guess or want to change their order with you. In order to be prepared for these potential changes, some photographers establish an "order change" policy to help assure their clients are happy with the final product. Just like some cable providers may allow a customer to transfer service to a new location, you have the ability to decide on your exchange or refund policy. This week's Vital Signs addresses these change policies, why they are important and how they can impact your business.
Cheers!
Christel Aprigliano
Director of Member Value & Experience
Leave a comment