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Vital Signs: Do You Know Where Your Business Is Listed? - PPA Today

Vital Signs: Do You Know Where Your Business Is Listed?

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Dear PPA Member,

It wasn't too long ago that you had to look in the "yellow" phone book to get the number of a business. Do you even have a phone book in your home anymore? I don't.

If I want to get information on a business, I hop on the Internet and search. Not only can I get much more information than a phone number, but I can also see what other people have said about the company. I've made some very large buying decisions over the past few years that began with such an Internet search. I've chosen one business over another based on their online listings.

If you aren't properly listed on the Internet or don't check what your listing says about you (or what others say about you...), then this week's Vital Signs is a "stop what you're doing and read this now" article. The Internet and social networking tools may be free to use, but if there is misinformation on there, it can cost you.

Cheers!
Christel Aprigliano
Director of Member Value & Recruitment

P.S. If you're headed to Imaging USA in San Antonio, safe travels! Some attendees are traveling much farther than others...like our many international attendees. If you see an individual with an International logo on his or her badge at Imaging USA, give them a hearty welcome!



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This page contains a single entry by Professional Photographers of America (PPA) published on January 13, 2011 6:00 AM.

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