Dear PPA Member,

Are you a control freak? It can be a good thing...for your business anyways. You don't need to oversee and manage every little detail (that's what outsourcing is for!), but if you can let just a little bit of your inner control freak out, aim it at your studio's numbers.

If you can learn where your money goes and why (and if it was necessary), you're one step closer to better profits. Controlling costs helps determine your profitability. That's what PPA's Benchmark Survey findings and case studies tell us. And who doesn't want to improve their profits? Our latest Vital Signs digs a little deeper into this topic, so read on.

Cheers!
Christel Aprigliano
Director of Member Value & Experience

P.S. Don't forget to participate in the 2011 Benchmark Survey now. Do it by August 31, and you could win an iPad!